Privacy Policy | The Healthy Back Bag
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Privacy Policy

Your Privacy

We do not sell, rent, give, share, allow access to, distribute, provide, or in any way reveal any personal information you provide to any third party, except as is reasonably required to fulfill your purchase or request, or by legal order of a court with jurisdiction.

No personal information you supply is stored on any web accessible device. We do not have any access to your payment information, which is processed securely by WorldPay.

We will not contact you unless you request it, or as may be required to successfully fulfill your order.

Protecting Your Information

The personal information you provide to establish an account with us and to make purchases from us is secured using Secure Sockets Layer (SSL) encryption technology. We use this SSL technology to prevent such information from being intercepted and read as it is transmitted over the internet. The encrypted data goes to a secure site where your information is stored on restricted-access computers located at a restricted-access site.


We seek to maintain full compliance with the ICO regulations in force from 26-May 2012.

The Healthy Back Bag website uses “cookie” technology. This helps us make your experience on our website simple, personalised and meaningful.

By using our site you are agreeing to the use of cookies as described below.

What are Cookies?

Cookies are small pieces of information which are issued to your computer or any similar device such as smart phones, tablets or other mobile devices that you use to access the internet. These cookies store and sometimes track information about your use of the website you are visiting. Some of the cookies we use last only for the duration of your web session and expire when you close your browser, other cookies are used to remember you when you return to the website and will last for longer.

Some of the cookies used by The Healthy Back Bag website are set by us, and some are set by third parties who are delivering services on our behalf. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or change your browser settings to notify you each time a cookie is set. 

You can learn more about cookies by visiting  which includes additional useful information on cookies and how to block them using different types of browser. Please note however, that by blocking or deleting cookies used on The Healthy Back Bag's website you may not be able to take full advantage of all of the functions of website.

The Healthy Back Bag use cookies to:

(a) create a specific log-in session for a visitor in order that page requests by that visitor are delivered in an effective, secure and consistent manner;

(b) recognise when a visitor to The Healthy Back Bag website has visited before; this means we can identify the number of unique visitors we receive to the website and allows us to make sure we have enough capacity for the number of users that we get;

(c) store your product selections to the shopping basket;

(d) collect statistical information about how our visitors use the website so that we can improve the website and learn which parts are most popular to visitors.

HBB Cookies

(a) Name: session_api_session 
Purpose: To track an anonymous (not logged in) user's visit session, so "recently viewed items" and the shopping basket can work. 

(b) Name: has_js
Purpose: A simple cookie to store whether the browser has JavaScript enabled or not.

(b) Name: SESS<random number> 
Purpose: Session cookie to track logged in users, required for logins to work. 

(d) Name: __utma, __utmb, __utmc, __utmv, __utmz
Purpose: These cookies are used to collect information about how visitors use our site by Google Analytics. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Password Security

To further secure your personal information we require you to create a password when you establish an account with us. We encourage you to use a password that is not easily guessed; do not share it with anyone.